Korean Boy Group Brand Rankings Released for January 2025

POPKOUR

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K-pop Boy Group Brand Reputation Rankings 1-10 (January 2025) Rank Group Brand Index Media Index Community Index 1 SEVENTEEN 8,366,546 1,212,780 3,991,619 2 BTS 6,856,676 1,326,929 3,350,658 3 BIGBANG 4,442,349 1,099,095 1,704,337 4 NCT 4,247,847 944,466 1,889,991 5 Stray Kids 3,696,264 1,057,121 1,292,001 6 ENHYPEN 3,539,917 940,927 1,083,216 7 TOMORROW X TOGETHER 3,353,006 1,044,332 1,261,858 8 THE BOYZ 3,110,839 545,310 1,320,790 9 SHINee 3,033,757 542,095 1,676,340 10 EXO 2,830,682 594,181 1,245,080

The Korea Corporate Reputation Research Institute has unveiled its latest brand reputation rankings for boy groups in January 2025, with SEVENTEEN claiming the top position by achieving an impressive brand reputation index of 8,366,546 points. This demonstrates their continued dominance in the K-pop industry.

BTS secured the second position with 6,856,676 points, while BIGBANG maintains a strong presence in third place with 4,442,349 points. NCT and Stray Kids round out the top five with scores of 4,247,847 and 3,696,264 points respectively, showcasing the enduring popularity of both established and relatively newer groups.

The data reveals interesting patterns in media coverage and community engagement. SEVENTEEN and BTS both demonstrate exceptional performance across all metrics, with particularly strong community index scores of 3,991,619 and 3,350,658 respectively. Notably, BTS shows the highest media coverage among all groups with 1,326,929 points, reflecting their continued global influence despite members' military service periods.

K-pop Boy Group Brand Reputation Rankings 11-20 (January 2025) Rank Group Brand Index Media Index Community Index 11 ATEEZ 2,157,561 718,261 772,702 12 INFINITE 1,626,647 351,029 728,642 13 Super Junior 1,533,108 375,205 579,258 14 BTOB 1,502,234 418,933 607,449 15 ASTRO 1,280,356 257,544 592,320 16 BOYNEXTDOOR 1,272,191 716,973 239,001 17 MONSTA X 1,237,523 254,882 520,379 18 ZEROBASEONE 1,232,635 615,328 353,461 19 TREASURE 1,222,942 379,477 302,069 20 Highlight 1,134,995 207,196 453,264

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